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When you hear “business software” or a report, your mind may wander to binders full of charts and spreadsheets. Perhaps conference rooms filled with executives trawling over slides. These images do not consider an important aspect: the ability to generate value for business.
New technologies are cooperating with one another to revolutionize software and business reporting. Cognitive software and machine learning will handle the work, allowing people to focus on interesting, value-driven tasks.
The winners of the new age are those who redefine what is meant by a product-led company in all its facets, and use their products to acquire customers, keep them and expand. To do this, they’ll need to incorporate PLG into the methods they design, create and market their products.